Guides

E-commerce SEO, step by step.

Product, category and meta description SEO, platform by platform for IdeaSoft, Shopify, ikas and Excel, plus widgets that grow your order value. All with steps you can act on.

• Meta descriptions

  How to write meta descriptions: e-commerce examples

  What a meta description is, how long it should be and how to write one for product and category pages, with weak and strong examples you can reuse.

  6 min read
• Product SEO

  IdeaSoft product SEO: a step-by-step guide

  How to fill in the page title, meta description, keywords and description of an IdeaSoft product, with a field-by-field checklist and a way to do it in bulk.

  5 min read
• Product SEO

  Shopify product page SEO checklist: 12 points

  A 12-point SEO checklist for Shopify product pages: page title, meta description, URL handle, description, image alt text, variants and technical settings.

  5 min read
• Category SEO

  ikas category SEO: how to optimize category pages

  How to write titles, meta descriptions and descriptions for category pages in your ikas store, plus category structure, filtered URLs and working in bulk.

  5 min read
• Bulk SEO

  Bulk product SEO with Excel: thousands of products at once

  Whatever platform you're on, do product SEO in bulk with Excel: prepare the file, match the columns, approve the drafts and import the results back.

  5 min read
• Widgets

  How a free shipping bar raises your average order value

  A free shipping bar shows how far the cart is from the threshold as it changes. How to pick the threshold, write the messages and add one to IdeaSoft.

  6 min read